They have three new animal toddler daysack designs coming out before Christmas; a giraffe, dinosaur (pictured) and a clownfish, which are aimed at children up to 3 years of age.
These bags are really well designed, with control and safety in mind, and are fun - the kids love wearing them! They have a zipped main compartment for all the random bits and pieces my kids insist on carrying around with them, a grab handle (very useful for parents with a wayward child), and padded back and shoulder sections with chest strap to prevent slipping. They also come with a parent's safety rein and weatherproof hood.
Go and take a look at their website - there are lots of lovely designs to choose from!