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Friday, 22 June 2012

Develop your club identity

Most of us like to have a sense that we belong somewhere or to something. It’s a natural human response and the reason that families and friends are such an important part of our lives. We can be rooted as well to where we come from, whether it is a country, a county or region, or a particular city, town or village. There is a sense of being part of something bigger than ourselves alone, and it is part of the glue that binds society together. 

Outside family, friends and nation, one of the most important and popular ways of being with other like-minded people is by joining a club and being part of a social, sporting or cultural group. You don’t actually have to play a game or be a musician or artist to belong to a club, you just have to be interested or, indeed, passionate about the pastime you want to be involved with. 

This makes developing an identity for your club a great way to enhance the club’s public presence and develop the sense of camaraderie between its members. 

The ideal way to do this is by getting a set of printed t-shirts arranged for your club. Established clubs will probably have their own written logo and a badge, so there are historic connections to bear in mind when deciding how to represent these on garments. There are also discussions to be had over quality. 

Obviously, good quality is usually a given, but if the club is involved in contact sports, such as football or rugby, and a logo is put onto the playing shirt, the shirt may well not survive more than one match. Even if it does, it is likely to become extremely dirty, requiring a high temperature wash every week or more often. This is where printing techniques can now produce high volumes at very reasonable prices, so if shirts need to be replaced on a regular basis it need not cost the club a fortune, whilst retaining that club identity on the field. 

Off the field, then, players and fans can put the name of the club out and about with a wide range of clothing with the club’s markings. Many clubs can take advantage of the keen prices offered by specialist garment printing companies and commission a range of items that can be sold to club supporters at a small mark up, perhaps to help raise funds for the club. Types of garments, as well as printed t-shirts, would include hoodies, sweatshirts, jackets and polo shirts, all offering the opportunity for the club’s identity to be publicised. 

It doesn’t just have to be sporting clubs that use printed garments to develop their identity. New clubs or societies formed at university, for example, can establish their own identities by developing logos and images that members and others can wear with pride. It could be a chess club, a choir, an international society or even a university department producing logos and designs to enhance their organisations, help to market what they do and encourage new members to join.

This is a sponsored post - written by James who guest blogs for Clothes2order.com